Cockburn Central recorded 69 new patients, 298 inbound calls, and 2.8K website visits in May. The clinic still showed meaningful demand across channels, although the enquiry mix was still heavily weighted toward existing-patient activity and lightly attributed across sources.
May closed with 69 new patients.
That matched March 2026, stayed well ahead of May 2024, and kept Cockburn Central on a solid year-to-date patient run.
Phone demand stayed high and mostly captured.
The clinic answered 279 of 298 inbound calls, while first-time callers still represented a large share of May call activity.
Lead attribution is still the least reliable part of the May picture.
Much of the enquiry mix still sat under existing-patient activity or broad unattributed activity, so this section is best read as directional rather than precise.
Meta Ads
912
Paid-social clicks from 224,564 impressions at a $0.76 average CPC.
Google Ads
386
Cockburn Central search clicks from 4,491 impressions and $5,065.43 spend.
Calls
298
Inbound calls across May, with a 93.6% answer rate.
Lead Mix
65%
Share of logged enquiries currently staged as existing-patient activity.
May reinforced three patterns at once: local search remained the main phone engine, paid social still behaved more like a traffic channel, and Cockburn Central search stayed active with non-brand carrying most of the scale.
Local discovery remained the main call engine.
224 of 298 inbound calls came through the GMB tracking line, which means May phone demand was still driven mainly by local-search visibility rather than paid-call routing alone.
The enquiry picture is still less precise than the surrounding patient and call results.
A large share of May enquiries still sat outside clean source attribution, so phone and paid demand were likely clearer in practice than they appear here.
Search kept real demand active, but cost efficiency remained the issue.
Cockburn Central Google Ads generated 386 clicks and 4,491 impressions in May, with non-brand search carrying most of the activity.
The clinic's April graphic suite remained available as part of Cockburn Central's creative mix.
Featured Graphic
April Graphic 01
Creative used within the clinic's broader promotional mix.
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Featured Graphic
April Graphic 02
Creative used within the clinic's broader promotional mix.
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View the remaining April graphics
May 2026 recorded 69 new patients. That matched March 2026, sat below April 2026's stronger peak, and remained well ahead of May 2024 while staying only slightly below May 2025.
| Month |
2023 |
2024 |
2025 |
2026 |
| January | 51 | 29 | 62 | 64 |
| February | 62 | 3 | 50 | 71 |
| March | 76 | 30 | 79 | 69 |
| April | 74 | 62 | 69 | 79 |
| May | 79 | 41 | 72 | 69 |
| June | 47 | 53 | 60 | - |
| July | 100 | 69 | 41 | - |
| August | 65 | 67 | 54 | - |
| September | 64 | 84 | 79 | - |
| October | 59 | 92 | 81 | - |
| November | 41 | 93 | 61 | - |
| December | 28 | 54 | 51 | - |
May held patient volume above the early-year baseline.
May landed at 69 new patients, matching March and coming 10 below April's high-water mark rather than collapsing after the April peak.
May stayed competitive against prior years.
May 2026 finished 28 patients above May 2024 and just 3 below May 2025, although it remained 10 under the stronger May 2023 result.
2026 is still tracking ahead of most prior opening stretches.
January to May 2026 totalled 352 new patients, ahead of 332 in 2025 and 203 in 2024, and slightly above the 342 recorded across the same five months in 2023.
May included 40 enquiries. The volume is useful as a demand signal, but the mix still leaned heavily toward existing-patient activity and broadly unattributed enquiries.
Total Enquiries
40
All enquiries counted in May.
Existing Patients
26
Enquiries currently classified as existing-patient activity.
Booked / Attended
9
Four booked enquiries and five attended enquiries were counted.
Source Unclear
24
A large share of enquiries still came through without clear source attribution.
Lead Quality Mix
Existing patient activity
26 · 65%
Attended
5 · 13%
Not interested
5 · 13%
Appointment booked
4 · 10%
Source Split
Source not assigned
24 · 60%
Google Ads call asset
12 · 30%
Google Ads number pool
4 · 10%
Lead discussion
May's enquiries are best treated as a demand signal, not as a clean acquisition scorecard.
The May enquiry mix supports the view that Cockburn Central had active inbound attention, but it still does not behave like a pure new-patient acquisition picture. The stronger commercial view still comes from new patients, calls, and traffic.
Because so much of the enquiry mix still sits under existing-patient activity or broad unattributed activity, the lead total is useful for context but not yet the clearest standalone measure of acquisition quality.
May recorded 298 inbound calls from 197 unique callers. Local-search phone demand remained dominant, and the clinic still answered the large majority of those calls.
Inbound Calls
298
Total inbound phone demand across May.
Answer Rate
93.6%
279 answered, 18 missed, and 1 still ringing.
Unique Callers
197
Distinct callers still made up most of the month's phone activity.
Avg Talk Time
2.1m
Average answered-call duration across May.
Call flow
May phone demand stayed broad, and the clinic still captured most of it.
Status Mix
Answered279 · 94%
Missed18 · 6%
Ringing1 · 0%
Caller Mix
First-time callers137 · 46%
Returning-caller calls161 · 54%
Source Mix
GMB tracking line224 · 75%
Google Ads call extension65 · 22%
Cockburn pool9 · 3%
Call discussion
May's phone picture stayed broad, but local search remained the real engine.
First-Time Callers
137
Nearly half of May call activity came from first-time callers.
Landing Page Calls
9
Landing-page calls still pointed back to the new-patient page.
Keyword-Led Calls
9
Keyword detail still showed local-search intent in the phone mix.
Main Call Source
224
The GMB tracking line remained the dominant call source in May.
May did not show weak phone demand. It showed strong call volume with local search still doing most of the heavy lifting. Paid-search call routing remained meaningful, and landing-page calls still pointed back to the Cockburn new-patient offer page.
May Meta activity generated 224,564 impressions and 912 clicks from $691.03 spend. The platform clearly supported visibility and traffic, but it did not show a strong direct enquiry outcome during the month.
Performance summary
Meta kept the clinic visible at a low traffic cost.
Impressions
224,564
Broad paid-social visibility across the month.
Clicks
912
Average CPC of $0.76 from paid-social traffic.
Spend
$691.03
Moderate spend for a reach-led channel.
Direct conversions visible0
Best CPC$0.42 on the EOY Rebate campaign
Top click sourceEOY Rebate campaign with 741 clicks
Campaign breakdown
May Meta traffic was driven mainly by the EOY rebate campaign, while awareness carried the most spend.
Glo Dental | EOY Rebate Campaign
741 clicks · $310.17 spend · 52,386 impressions
Awareness | Omnipresence
144 clicks · $336.76 spend · 170,653 impressions
Veneers | CBO | APR 2026 Final
27 clicks · $44.10 spend · 1,525 impressions
Top Click Share
81%
The EOY rebate campaign drove most of May's Meta clicks.
Top Spend Share
49%
Awareness carried the largest share of Meta spend.
Lowest CPC
$0.42
The EOY rebate campaign generated May's cheapest Meta traffic.
Direct Conversions
0
No direct Meta conversions were visible for the month.
Discussion
Meta's May value sat in visibility and traffic support rather than direct-response conversion depth.
The platform clearly kept Glo Dental in front of a large audience, and it did so at a low average click cost for the amount of traffic delivered. That still matters because it keeps the brand and offer set active across the month.
What May did not show was strong direct-response depth from Meta. The channel is better viewed here as a useful reach and traffic layer, not as the clinic's clearest direct-response engine for this period.
Cockburn Central Google Ads generated 4,491 impressions, 386 clicks, and $5,065.43 spend in May. Search demand was clearly present, with non-brand search driving most of the visibility and click volume.
Performance summary
Cockburn Central search maintained visibility and click volume through May.
Impressions
4,491
Cockburn Central search impressions across brand and non-brand campaigns.
Clicks
386
8.59% CTR at an average CPC of $13.12.
Spend
$5,065.43
Total Google Ads spend across Cockburn Central search in May.
Campaign breakdown
Clicks and spend were concentrated in non-brand search, while brand search remained the cheaper click source.
Non-Brand | Cockburn Central | Search
234 clicks · $4,305.66 spend
Brand | Cockburn Central | Search
152 clicks · $759.77 spend
Discussion
Google Ads still captured demand in May, with non-brand search carrying most of the activity.
A combined 386 clicks and 4,491 impressions show that Cockburn Central remained visible to people actively searching. The non-brand campaign in particular continued to drive discovery traffic at scale.
The commercial contrast sat between scale and efficiency. Non-brand search absorbed most of the spend and most of the click volume, while brand search remained far cheaper on a per-click basis and captured a much stronger click-through rate.
May's landing-page call activity still points most clearly to the Cockburn new-patient offer page. The other active offer pages remained part of the acquisition mix, but they were not the clearest call-entry point this month.
Landing-page activity
The clearest paid call path still points back to the new-patient offer page.
Landing-page call sessions9
Primary pageNew Patient Offer - Cockburn
Other active pagesVeneers and Invisalign remained in the offer set
The May evidence still makes the new-patient offer page the clearest page to review when improving how paid traffic turns into calls, forms, and booked patient outcomes.
Active pages
Core pages supporting Cockburn acquisition activity.
Website traffic reached 2.8K visits in May, down 12.95% on the prior 31-day period. The mix stayed broad across organic, direct, paid, referral, and CPC traffic rather than depending on one source alone.
Traffic source mix
May traffic still came from a broad acquisition blend.
Organic684 · 24%
Direct / none626 · 22%
Paid614 · 22%
Referral613 · 22%
CPC258 · 9%
Other9 · 0%
Traffic discussion
May visibility eased back, but the channel mix still looked balanced.
No single source had to carry the whole traffic load in May. Organic, direct-style, paid, and referral traffic all contributed similar visit volume, which is a healthier pattern than relying entirely on one channel.
The practical takeaway is that traffic volume softened while patient and call demand still held up reasonably well. That shifts the focus away from visibility alone and back toward how effectively traffic is turning into booked outcomes.
May still delivered 69 new patients.
That matched March and kept 2026 patient performance on a strong year-to-date pace despite May not repeating April's high point.
The clinic still captured most inbound phone demand.
279 answered calls out of 298 meant May demand was mostly being handled rather than lost at first touch.
Meta still delivered efficient paid traffic volume.
912 clicks at a $0.76 average CPC kept paid-social traffic flowing without heavy spend pressure.
1
Separate acquisition demand from existing-patient activity more cleanly.
May's enquiry mix is still heavily weighted toward existing-patient activity and broadly unattributed enquiries, which makes the headline lead total much less useful than the surrounding patient, call, and traffic data.
Why it matters: cleaner classification will make channel decisions easier to trust.
2
Protect the local-search visibility that is already driving most phone demand.
The GMB tracking line remained the dominant call source in May, confirming that local discoverability is still central to Cockburn Central's enquiry flow.
Why it matters: call volume is still leaning most heavily on local-search visibility.
3
Refine Cockburn search around efficiency rather than scale alone.
May showed that search demand was real, especially in non-brand traffic, but the campaign mix was still carrying a high spend load relative to the click efficiency difference between brand and non-brand search.
Why it matters: search intent is valuable, but cost control needs to improve.
4
Keep treating Meta as a reach-and-traffic channel unless direct attribution strengthens.
Meta delivered major reach and efficient traffic volume in May, but no direct conversions were visible for the month.
Why it matters: channel expectations should match the role each platform is actually playing.