Cockburn Central recorded 69 new patients, 298 inbound calls, and 2.8K website visits in May. The clinic still showed meaningful demand across channels, although the opportunity mix was still heavily weighted toward existing-patient activity and lightly attributed across sources.
May closed with 69 new patients.
That matched March 2026, stayed well ahead of May 2024, and kept Cockburn Central on a solid year-to-date patient run.
Phone demand stayed high and mostly captured.
The clinic answered 279 of 298 inbound calls, while first-time callers still represented a large share of May call activity.
Lead attribution is still the least reliable part of the May picture.
Much of the opportunity mix still sat under existing-patient activity or unclear source attribution, so these figures are more directional than exact.
Meta Ad Clicks
912
Glo Dental paid-social clicks from 224,564 impressions at a $0.76 average CPC.
Google Ads Conversions
90
Combined Google Ads conversions recorded for Cockburn Central in May.
Inbound Calls
298
Inbound calls across May, with a 93.6% answer rate.
May reinforced three patterns at once: local search remained the main phone engine, paid social continued supporting reach and site traffic, and Google Ads still produced visible demand for Cockburn Central.
Local discovery remained the main call engine.
224 of 298 inbound calls came through the GMB tracking line, which means May phone demand was still driven mainly by local-search visibility rather than paid-call routing alone.
The opportunity picture is still less precise than the surrounding patient and call results.
A large share of May opportunities still sat outside clean source attribution, so phone and paid demand were likely clearer in practice than they appear here.
Google Ads remained active, but the lead picture still needs cleaner attribution.
Cockburn Central recorded clear Google Ads demand through calls and opportunities in May, even while the broader opportunity mix still needs cleaner source attribution.
The clinic's graphic set continued supporting Cockburn Central's active content mix through May.
Featured Graphic
Featured Graphic 01
Creative used within the clinic's broader promotional mix.
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Featured Graphic
Featured Graphic 02
Creative used within the clinic's broader promotional mix.
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May 2026 recorded 69 new patients. That matched March 2026, sat below April 2026's stronger peak, and remained well ahead of May 2024 while staying only slightly below May 2025.
| Month |
2023 |
2024 |
2025 |
2026 |
| January | 51 | 29 | 62 | 64 |
| February | 62 | 3 | 50 | 71 |
| March | 76 | 30 | 79 | 69 |
| April | 74 | 62 | 69 | 79 |
| May | 79 | 41 | 72 | 69 |
| June | 47 | 53 | 60 | - |
| July | 100 | 69 | 41 | - |
| August | 65 | 67 | 54 | - |
| September | 64 | 84 | 79 | - |
| October | 59 | 92 | 81 | - |
| November | 41 | 93 | 61 | - |
| December | 28 | 54 | 51 | - |
May held patient volume above the early-year baseline.
May landed at 69 new patients, matching March and coming 10 below April's high-water mark rather than collapsing after the April peak.
May stayed competitive against prior years.
May 2026 finished 28 patients above May 2024 and just 3 below May 2025, although it remained 10 under the stronger May 2023 result.
2026 is still tracking ahead of most prior opening stretches.
January to May 2026 totalled 352 new patients, ahead of 332 in 2025 and 203 in 2024, and slightly above the 342 recorded across the same five months in 2023.
May included 40 opportunities. The volume is still useful as a demand signal, but the mix leaned heavily toward existing-patient activity and opportunities without clear source attribution.
Total Opportunities
40
Total May opportunity volume recorded for Cockburn Central.
Google Ads Attributed
16
Forty percent of May opportunities were clearly tied to Google Ads sources.
Booked / Attended
9
Nine opportunities had already progressed into a stronger outcome stage.
Opportunity Stages
Existing patient activity
26
65%
Source Attribution
Unattributed
24 · 60%
Google Ads call asset
12 · 30%
Google Ads number pool
4 · 10%
Enquiry Themes
10 Check-up / cleaning
6 Reschedules / confirmations
3 Fillings / broken teeth
3 Price enquiries
2 Pain-related calls
1 Children's care / mouth guard
Lead discussion
May's opportunity mix showed active demand, but it still needs cleaner attribution.
The May opportunity mix supports the view that Cockburn Central had active inbound attention, but it still does not form a clean new-patient acquisition picture. The clearest commercial picture still comes from new patients, calls, and traffic.
Because so much of the opportunity mix still sits under existing-patient activity or unclear source attribution, the total is useful for context but not yet the clearest standalone measure of acquisition quality.
May recorded 298 inbound calls from 197 unique callers. Local-search phone demand remained dominant, and the clinic still answered the large majority of those calls.
Inbound Calls
298
Total inbound phone demand across May.
Answer Rate
93.6%
279 answered, 18 missed, and 1 still ringing.
Unique Callers
197
Distinct callers still made up most of the month's phone activity.
Avg Talk Time
2.1m
Average answered-call duration across May.
Call flow
May phone demand stayed broad, and the clinic still captured most of it.
Status Mix
Answered279 · 94%
Missed18 · 6%
Ringing1 · 0%
Caller Mix
First-time callers137 · 46%
Returning-caller calls161 · 54%
Source Mix
GMB tracking line224 · 75%
Google Ads call extension65 · 22%
Cockburn pool9 · 3%
Tracked Keyword Breakdown
4 Glo Dental
2 Glo Dental Cockburn
2 Dentist Cockburn
1 Dental clinic Cockburn Central
Call discussion
May's phone picture stayed broad, but local search remained the real engine.
Call volume in May was strong overall, and the clinic still captured most of it with a 93.6% answer rate. That means the more important takeaway was source mix, not call handling weakness.
The GMB tracking line accounted for three quarters of all inbound calls, which confirms that local discovery remained the dominant driver of phone demand. Google Ads still contributed a meaningful secondary layer through the call extension and Cockburn pool numbers, but it did not match the volume coming through local search.
The caller mix was also fairly balanced between first-time and returning callers, so May was not driven by only one audience type. Branded and location-led tracked keywords also appeared most often, which points to demand already knowing the clinic or actively looking for a nearby provider rather than entering through broader exploratory search terms.
Meta activity across Beeliar and Cockburn Central still delivered strong reach and click volume for the spend level, with its clearest contribution in May sitting in visibility and site traffic support.
Impressions
224,564
Broad local visibility across the month.
Clicks
912
Efficient traffic generated from the active campaigns.
Spend
$691.03
Moderate monthly investment for a broad-reach channel.
Avg CPC
$0.76
Click efficiency stayed low-cost.
Meta Results
Meta traffic for Beeliar and Cockburn Central was led by the rebate campaign, while awareness absorbed the most spend.
Glo Dental | EOY Rebate Campaign
741 clicks · $310.17 spend
Awareness | Omnipresence
144 clicks · $336.76 spend
Veneers | CBO | APR 2026 Final
27 clicks · $44.10 spend
The rebate campaign drove the clear majority of Meta click volume in May, which means most paid-social traffic was concentrated around the strongest offer-led message. Spend, however, leaned more heavily into awareness activity, so traffic generation and budget weighting were not identical.
Meta's role in May looked strongest at the visibility and traffic level. Its clearest contribution was awareness and low-cost site traffic rather than a deeper attributed outcome picture.
Discussion
Meta activity supported Beeliar and Cockburn Central efficiently through May.
The platform did its top-of-funnel job well. More than 224,000 impressions and 912 clicks from $691.03 of spend shows that the campaigns stayed efficient at building awareness and generating site traffic.
What Meta did not show as clearly was direct outcome depth. Meta looked strongest as a visibility and traffic channel in May, especially alongside the clearer commercial intent coming through Google Ads search and phone-led demand.
Cockburn Central search demand stayed active through May across the clinic's brand and non-brand campaigns. The Google Ads figures below reflect Cockburn Central's own campaign results and the conversions attributed to Cockburn Central in May.
Cockburn Central Results
Cockburn Central search maintained visibility, click demand, and conversion activity through May.
Impressions
4,491
Search visibility across Cockburn Central's brand and non-brand campaigns.
Clicks
386
Meaningful click demand was maintained across Cockburn Central search.
CTR
8.59%
Click-through rate across Cockburn Central's May search campaigns.
Spend
$5,065.43
Total Google Ads spend across Cockburn Central's two search campaigns in May.
Cost Per Conversion
$56.28
Cockburn-only Google Ads spend divided by 90 conversions.
Cockburn Conversions
90
Combined Google Ads conversions recorded for Cockburn Central in May.
Campaign breakdown
Cockburn Central's non-brand campaign carried most of the scale, while brand search stayed lower-cost and lower-volume.
Non-Brand | Cockburn Central | Search
234 clicks · $4,305.66 spend
Brand | Cockburn Central | Search
152 clicks · $759.77 spend
Discussion
Google Ads remained one of the clearest high-intent channels in May.
Across May, Cockburn Central recorded 90 Google Ads conversions made up of calls and opportunities attributed back to Google Ads. That means paid search still played a meaningful role in the clinic's May demand picture.
Within Cockburn Central, non-brand search carried most of the click and spend volume, while brand search remained the lower-cost support campaign. That kept Google Ads commercially relevant for Cockburn Central, even though a large share of the opportunity mix still needs cleaner downstream classification.
May's landing-page call activity still points most clearly to the Cockburn new-patient offer page. The other active offer pages remained part of the acquisition mix, but they were not the clearest call-entry point this month.
Landing-page activity
The clearest paid call path still points back to the new-patient offer page.
Landing-page call sessions9
Primary pageNew Patient Offer - Cockburn
Other active pagesVeneers and Invisalign remained in the offer set
The May evidence still makes the new-patient offer page the clearest page to review when improving how paid traffic turns into calls, forms, and booked patient outcomes.
Active pages
Core pages supporting Cockburn acquisition activity.
Website traffic reached 2.8K visits in May, down 12.95% on the prior 31-day period. The mix stayed broad across organic, direct, paid, referral, and CPC traffic rather than depending on one source alone.
Traffic source mix
May traffic still came from a broad acquisition blend.
Organic684 · 24%
Direct / none626 · 22%
Paid614 · 22%
Referral613 · 22%
CPC258 · 9%
Other9 · 0%
Traffic discussion
May visibility eased back, but the channel mix still looked balanced.
No single source had to carry the whole traffic load in May. Organic, direct-style, paid, and referral traffic all contributed similar visit volume, which is a healthier pattern than relying entirely on one channel.
The practical takeaway is that traffic volume softened while patient and call demand still held up reasonably well. That shifts the focus away from visibility alone and back toward how effectively traffic is turning into booked outcomes.
May still delivered 69 new patients.
That matched March and kept 2026 patient performance on a strong year-to-date pace despite May not repeating April's high point.
The clinic still captured most inbound phone demand.
279 answered calls out of 298 meant May demand was mostly being handled rather than lost at first touch.
Meta still delivered efficient paid traffic volume.
912 clicks at a $0.76 average CPC kept paid-social traffic flowing without heavy spend pressure.
1
Separate acquisition demand from existing-patient activity more cleanly.
May's opportunity mix is still heavily weighted toward existing-patient activity and unclear source attribution, which makes the headline lead total much less useful than the surrounding patient, call, and traffic data.
Why it matters: cleaner classification will make channel decisions easier to trust.
2
Protect the local-search visibility that is already driving most phone demand.
The GMB tracking line remained the dominant call source in May, confirming that local discoverability is still central to Cockburn Central's opportunity flow.
Why it matters: call volume is still leaning most heavily on local-search visibility.
3
Refine Cockburn search around efficiency rather than scale alone.
May showed that search demand was real, especially in non-brand traffic, but the campaign mix was still carrying a high spend load relative to the click efficiency difference between brand and non-brand search.
Why it matters: search intent is valuable, but cost control needs to improve.
4
Keep treating Meta as a reach-and-traffic channel while outcome tracking remains limited.
Meta delivered major reach and efficient traffic volume in May, but it still functioned more as a visibility and traffic channel than a clearly attributed booked-outcome channel.
Why it matters: channel expectations should match the role each platform is actually playing.